Volkswagen / Lavida

Automotive Brand Commercial filmed in Asia

Project: Volkswagen Lavida — Brand Commercial
Director: Jem Chen
Director of Photography: Ben Ruffell
Location: Asia

This Volkswagen Lavida brand commercial was filmed on location in Asia, focusing on lifestyle-driven storytelling and clean, high-key automotive imagery for the regional market.

Cinematography was by Ben Ruffell, working with director Jem Chen to create soft, polished visuals that highlight both performance and everyday usability of the Lavida platform.

The production utilised Alexa Mini and Alexa XT cameras, with Phantom Flex 4K for high-speed sequences, alongside Scorpio arm and flight head systems for dynamic vehicle tracking shots.