Toyota / Yaris & Go

Client: Toyota
Campaign: Yaris “Go”
Director: Hideyuki Tanaka
Location: Brisbane, Australia
Role: Director of Photography

This Toyota Yaris brand commercial was filmed in Brisbane, Australia, featuring performance-driven action sequences designed to reflect the agility and energy of the Yaris platform.

Ben Ruffell served as Director of Photography, working closely with director Hideyuki Tanaka to capture dynamic movement within a controlled stadium environment, combining cinematic framing with high-energy motion and precision camera choreography.

The visual approach focused on bold composition, strong colour separation and fluid tracking shots to maintain pace while highlighting both athlete performance and vehicle identity.

The campaign was produced for broadcast and digital delivery across regional Toyota markets.