• The Luxe Edit - Commercial photography of The Luxe Edit, a boutique retail store in Auckland curated around contemporary fashion and lifestyle brands within an intimate, design-led interior. Photographed by Ben Ruffell, focusing on the atmosphere of the store, customer interaction, and the relationship between product, space, and natural light for brand storytelling, social media, and editorial use.

    Commercial photography of The Luxe Edit, a boutique retail store in Auckland curated around contemporary fashion and lifestyle brands within an intimate, design-led interior. Photographed by Ben Ruffell, focusing on the atmosphere of the store, customer interaction, and the relationship between product, space, and natural light for brand storytelling, social media, and editorial use.

  • The Luxe Edit - Soft exterior view through sheer curtains at The Luxe Edit, photographed by Ben Ruffell, capturing the layered textures and warm retail ambience from the arcade.

    Soft exterior view through sheer curtains at The Luxe Edit, photographed by Ben Ruffell, capturing the layered textures and warm retail ambience from the arcade.

  • The Luxe Edit - Open window view into The Luxe Edit, photographed by Ben Ruffell, drawing the eye from brick exterior into the softly lit retail interior.

    Open window view into The Luxe Edit, photographed by Ben Ruffell, drawing the eye from brick exterior into the softly lit retail interior.

  • The Luxe Edit - Interior merchandising and shelving photographed by Ben Ruffell, highlighting product styling, colour palette, and intimate boutique atmosphere.

    Interior merchandising and shelving photographed by Ben Ruffell, highlighting product styling, colour palette, and intimate boutique atmosphere.

  • The Luxe Edit - Branded curtain detail photographed by Ben Ruffell, focusing on signage, typography, and material textures within the boutique space.

    Branded curtain detail photographed by Ben Ruffell, focusing on signage, typography, and material textures within the boutique space.

The Luxe Edit

Commercial Photography, Auckland

Commercial Photography in Auckland – The Luxe Edit Retail Store

The Luxe Edit is a boutique retail store in Auckland, curated around contemporary fashion and lifestyle brands within an intimate, design-led interior setting. This commercial photography project focused on capturing the atmosphere of the store, customer interaction, and the relationship between product, space, and natural light. The imagery was created for brand marketing, social media, and editorial use, supporting both retail promotion and visual storytelling.