Suzuki / Factory

Client: Suzuki
Campaign: “Factory”
Director: Jem Chen
Market: Asia
Role: Director of Photography

This Suzuki brand commercial was produced for Asian markets, featuring a highly stylised visual approach inspired by industrial design and factory-line motion.

Ben Ruffell served as Director of Photography, working closely with director Jem Chen to create a graphic, design-led aesthetic using bold shadows, strong geometric framing and choreographed camera movement to reflect the mechanical precision of the production environment.

The visual concept relied on controlled lighting and carefully timed performance to create layered silhouettes and dynamic transitions between architectural forms and moving subjects.

The campaign was produced for broadcast and digital platforms across regional Suzuki markets.