Nissan / X-Trail

Project: Nissan X-Trail — Global Brand Campaign
Director: Takeshi Asai
Director of Photography: Ben Ruffell
Agencies: TBWA / Hakuhodo
Production: AOI Pro, Red Sneakers
Location: SHPG, Cardrona — New Zealand

This global Nissan X-Trail campaign was filmed in alpine conditions at SHPG Cardrona, featuring high-speed vehicle action and large-scale snow driving sequences for international broadcast markets.

Cinematography was by Ben Ruffell, working closely with director Takeshi Asai and Japanese agency teams from TBWA and Hakuhodo to deliver both ground and aerial driving sequences in challenging winter conditions.

Aerial cinematography was captured by CAA Part 102 certified company Overview.nz, with Ben Ruffell operating camera.