Lexus / What Drive You

Client: Lexus
Campaign: “What Drives You” — LC500
Director: Luke Huxham
Location: Tokyo, Japan
Role: Director of Photography
Camera: RED Monstro 8K VV

This Lexus LC500 brand commercial was filmed on location in Tokyo, combining controlled studio environments with cinematic performance lighting to reflect the emotional and design-driven qualities of the vehicle.

Ben Ruffell served as Director of Photography, working closely with director Luke Huxham to develop a high-contrast, graphic visual style that balanced automotive detail with human performance and narrative movement.

The production was captured on RED Monstro 8K VV, allowing for high-resolution image capture and flexibility in post-production while maintaining strong colour depth and highlight control for premium automotive delivery.

Produced by Huxham Creative Studio, the campaign was designed for broadcast and digital distribution across international Lexus markets.