Kia / Fun

Client: Kia
Model: KX1
Campaign: “Fun”
Director: Cheng Dong Zhang
Market: Asia
Role: Director of Photography

This Kia KX1 brand commercial was produced for Asian markets, focusing on energetic performance, lifestyle-driven movement and youthful visual styling.

Ben Ruffell served as Director of Photography, working with director Cheng Dong Zhang to create a colourful, high-energy visual language combining stylised performance, dynamic camera movement and bold lighting design.

The production required fast-paced choreography, controlled lighting environments and precise camera timing to maintain rhythm and visual consistency across multiple performance setups.

The campaign was delivered for broadcast and digital platforms across regional Kia markets.