Karicare / Purity

Project: Karicare — Purity
Role: Aerial Director of Photography
Aerial Platforms: Shotover K1 Helicopter Gimbal, DJI Inspire 2
Drone Pilot: Josh Dunn — Overview.nz
DP: Jack Ding
NZ Line Producer: Gary Strangman
Locations: North Island, New Zealand & Aoraki / Mount Cook, South Island

Ben Ruffell served as Aerial Director of Photography on this Karicare “Purity” TV commercial, operating both the Shotover K1 helicopter gimbal system and DJI Inspire 2 drone for cinematic aerial sequences across multiple locations in New Zealand.
Filming took place throughout the North Island, with additional alpine aerials captured in Aoraki / Mount Cook National Park in the South Island, delivering large-scale landscape imagery to support the natural purity narrative of the campaign.