Hyundai / Cutting Edge

Automotive Brand Campaign — Aerial Cinematography

Project: Hyundai — “Cutting Edge” TV Commercial

Role: Aerial Director of Photography — Ben Ruffell

Filmed on location in Otago, New Zealand, featuring high-speed vehicle tracking and wide-scale landscape aerial cinematography for broadcast television.

This campaign showcased Hyundai vehicles in rugged alpine terrain, combining dynamic tracking shots with expansive environmental visuals.