Denso / Kan

Project: Denso — Kan
Director: Muto Masashi
Director of Photography: Ben Ruffell
Location: New Zealand

This Denso television commercial was filmed on location in New Zealand, featuring dramatic natural landscapes to support the film’s minimalist, atmospheric tone.

Working with director Muto Masashi, cinematography focused on controlled composition and subtle movement, using the environment as a key visual element to support the brand’s understated storytelling approach.

The project was captured using the RED Dragon camera system to deliver high dynamic range and fine detail across natural light conditions.

Camera: RED Dragon