BMW / X1
Brand Campaign filmed in Asia
Project: BMW X1 — Brand Commercial
Director: Jem Chen
Director of Photography: Ben Ruffell
Location: Asia
This BMW X1 commercial was filmed on location in Asia, featuring dynamic urban driving sequences designed to highlight the vehicle’s performance and handling in real-world environments.
Cinematography was by Ben Ruffell, working closely with director Jem Chen to capture fluid camera movement and energetic driving action using vehicle-mounted rigs and precision tracking setups.
The production utilised ARRI Alexa cameras and Scorpio Arm car rigs to achieve high-speed, repeatable camera moves while maintaining cinematic image quality throughout complex traffic and performance sequences.