ASICS / Rebel

Client: ASICS
Project: ASICS Rebel — Running Campaign
Location: Queenstown, New Zealand (Remarkables Ski Field Access Road)
Director: Myles Conti
Director of Photography: Ben Ruffell
Production Company: Conti Bros Films

This running commercial for ASICS was filmed on location in Queenstown, New Zealand, featuring high-speed action sequences on the Remarkables access road and surrounding alpine terrain.

The visual approach focused on kinetic, close-proximity movement combined with aerial coverage to emphasise speed, effort and scale within the landscape.

In addition to serving as Director of Photography, Ben Ruffell also operated drone camera on the project to capture dynamic tracking shots in challenging alpine conditions.