Allbirds / Treerunner

Project: Allbirds Tree Runner — Brand Commercial
Director: Anita Fontaine
Director of Photography: Ben Ruffell
Location: Wellington, New Zealand (Studio & Location)

This Allbirds Tree Runner commercial was filmed in Wellington, combining controlled studio environments with natural location photography to highlight product detail and everyday lifestyle performance.

Cinematography by Ben Ruffell focused on soft, naturalistic lighting and close product interaction, supporting Allbirds’ minimalist visual language and sustainability-driven brand tone.

The shoot integrated practical in-camera effects alongside subtle VFX to create seamless transitions between environments while maintaining an organic, handcrafted feel.