Tag Heuer / Time

Project: TAG Heuer — Time
Role: Aerial Director of Photography
Aerial Platforms: Freefly Alta X (cinema camera & lighting platform)
Drone Pilot: Josh Dunn — Overview.nz
Director: Jones & Tino
DP: Adolpho Veloso
Location: Queenstown, New Zealand

Ben Ruffell served as Aerial Director of Photography on this TAG Heuer “Time” TV commercial, capturing dynamic alpine road sequences in Queenstown using heavy-lift drone platforms capable of carrying both cinema cameras and lighting for night shots.
Drone services were provided by CAA Part 102 certified heavy-lift operator Overview.nz, with complex moving vehicle and low-light aerial work forming a key part of the visual storytelling for the campaign.